For the first time a joined effort from three European ‘Horizon2020’ projects collaborated in a booth in the Future Zone of IBC showing their research and development products and services targeting ‘Media Accessibility’.
Dive into the exciting European “Horizon2020” collaborative projects, researching and developing products and services targeting media accessibility: Content4All: AI and photorealistic 3D virtual humans for helping broadcaster in generating signed content… ImAc: new deployment methods for Subtitles, Audio Description, Audio Subtitling, Sign Language in immersive environment … EasyTV: media-improved access services for distribution of novel accessibility features …
Responsible research and innovation (RRI) is an approach that anticipates and assesses potential implications and societal expectations with regard to research and innovation, with the aim to foster the design of inclusive and sustainable research and innovation. As it grows in importance in H2020 calls addressing societal challenges, RRI approaches are likely to become a decisive aspect in Horizon Europe where industrial competitiveness is tightly interweaved to global challenges. While media technologies contribute to shaping the world and have an extraordinary impact in the quality of democracy and in social cohesion, the notion of responsible media, and its implications throughout the R&D workflow from production to delivery, are often overlooked. This causes tensions with regulatory frameworks and lift barriers for market uptake and user acceptance.
Directives such as the refit of Audiovisual Media Services Directive (AVMSD) and accessible web should find EU media industry ready and should be seen as an opportunity to turn what up to now was considered expensive and problematic into normalized and profitable services. Similarly, in order to grow competitive in a responsible way, media technologies ought to ensure social inclusiveness, representativeness and acceptability.
The keynotes and panel gave an overview of the RRI applied to media and content technologies. They looked into methods for levering collective creativity and intelligence through participatory design and social innovation approaches. Moreover, they analyzed the latest EU funded research on accessibility technologies for interaction to content, as required by the AVMSD directive, in all formats and looking at alternative working scenarios such as crowdsourcing, or remote for social, sustainable and inclusive society.
This was the agenda of the event
Keynotes: PROVENANCE: an Intermediary-free solution enabling citizens to evaluate online content, Angel Sola (Fundación Cibervoluntarios) Participatory design for responsible media and interactive technologies, Patricia Castillo (Eurecat) Accessibility and Media: Towards an European platform for inclusive media (Accessibility Cluster: ImAc, EasyTV, Content4All, SIGN-HUB), Giacomo Inches (Fincons Group) A curriculum for practitioner and professional creators of audiovisual accessible content, Rocio Bernabe (SDI München)
Roundtable discussion with the session speakers, Mario Montagud (i2Cat), and Federico Álvarez (UPM)
Session Chairs: Patricia Castillo (Eurecat) and Giacomo Inches (Fincons Group);